Four way stretch architecture

94% long staple cotton, 6% elastane, woven in both directions instead of coated on top. The give comes from the structure, so it cannot wash out, and there is no resin finish to yellow or stiffen.

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What the shirt in your wardrobe does by 6pm

Same working day, three different shirts. The difference is the fabric, not the ironing.

Feature Four way stretch shirt Regular cotton shirtTreated no iron shirt
Still flat after a day sitting downCreases across the lapMostly holds
Goes on straight from the washNeeds the ironNeeds a quick press
Gives when you reach across a deskPulls at the shoulderPulls at the shoulder
Collar stands without a stayCurls at the pointsHolds
Dries overnight in a hotel roomStill damp by morningSlow
No resin finish on the fabricNoneResin treated
Same fit after forty washesShrinks at the collarFinish fades
  • The 07:12 train

    Sit for forty minutes and stand up without a crease across the lap. The stretch lets the fabric fall back into place.

  • Nine hours at the desk

    The shoulder seam moves when you reach across the table, and the placket stays flat when you lean back.

  • Dinner at 20:00, same shirt

    No change of shirt. Roll the sleeves, leave the collar open and it reads as the evening version of itself.

  • Three days, one bag

    Wash it at 30 in the hotel sink, hang it overnight and it is dry and ready by morning.

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Premium basics

Premium basics

Bamboo blend that survives the wash, four way stretch that moves with you, and a fit that holds after forty cycles. The basics you stop thinking about.

Bamboo viscose, not cotton
Wicks about twice as fast
Holds shape through the wash
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Packs that cost less per piece

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Worn by people who bought it

White shirt, terrace in Lisbon
Navy polo on the way to the office
Long lunch, no ironing involved
Grey shirt, nine hours, still sharp
The pack, opened on a Tuesday
Quarter zip, Saturday in the city
The fabric

Bamboo viscose, not cotton

Bamboo viscose moves moisture off the skin roughly twice as fast as combed cotton and keeps its shape through repeated hot washes. That is why every layer worn under a shirt is made from it.

The cut

Four way stretch on the shirts

The dress shirts carry 6 percent elastane in both directions, so the shoulder seam does not pull when you reach across a desk. Sizes go from XS to 3XL, with a slim and a regular block in each.

The price

Packs instead of discounts

A single boxer is EUR 15. Nine of them cost EUR 76,41, which brings each pair to EUR 8,49. The price drops because the shipment does, not because the quality did.